Some exciting missions.
Telecoms
Alongside the Publicis group and local teams, we managed the replacement of Orange by Altice in the Dominican Republic. Installation of the new identity, digital tools and implementation in more than 50,000 points of sale.
Energy
For an international brand to be accepted locally, it must be able to express its values and mission as closely as possible to its customers. We have anchored Total in the local landscape through a detailed understanding of lifestyle habits, culture and expectations.
Transportation
Bringing the BMW brand to life in the French West Indies by creating unique experiences built on the brand's values, alongside local teams to make it the leading brand in these markets.
Tourism
Restore trust by rethinking and deploying the image of the islands of Guadeloupe around a strong and differentiating brand that has won over the population and tourists.
Our services
We plan and coordinate the brand replacement with your management committee and stakeholders so that everything is carried out on time and on budget .
Rebranding
We study your positioning , write the specifications , and support you until implementation
of your brand identity.
Brand building
We plan and implement the different expressions of the new brand so that your teams remain mobilized on their objectives .
Brand deployment
Our services include one-off interventions (UX, UI, story telling), or long-term strategic support to create value for your brand.
Brand activation
Our services include one-off interventions (UX, UI, story telling), or long-term strategic support to create value for your brand.
Brand activation
Our services include one-off interventions (UX, UI, story telling), or long-term strategic support to create value for your brand.
Brand activation
We have learned to manage a complex process combining strategy, investment and transformation.
They trusted us.
BMW, Altice, Les îles de Guadeloupe, Total, P&G,
La Toubana spa and resort,
La Créole beach and resort,
Orange, Albioma, Medef, Karuline, Carrefour, Blandin,
Honda, Mazda, Ademe, GMB Immobilier, KFC, Gardel, Cartier.
“Is this another consulting firm like the others?”
No way. Innovactions intervenes on demand, like a member of your team. See what some customers think.
"Merci de votre réactivité et de la qualité du travail dans des délais très tendu"
Philippe J.
CEO
Total Caraïbes
“Thank you very much for your contribution throughout this important period.”
Martin R.
CEO
Altice Dominicana
“Exceptional work”
Jean-Paul B.
Président
Léo Burnett France
2.
Create an inspiring brand.
The creation or evolution of a brand responds to issues raised by the company's managers. By conducting a series of interviews, we are able to align the brand's ambitions with the values held by the managers, to create a unique positioning and identity , then to bring them to life in campaigns.
1.
Preparing to change brands
It all starts with immersion within the company and a detailed understanding of the transformation project . We become a full member of this team throughout the change alongside the Executive Committee and the teams. Together, we determine the strategy, the phases and objectives to be achieved, the budget and planning.
5 phases of the life of a brand.
3.
Manage operations with teams.
Our involvement is total alongside the teams. We supervise each step and assist those in charge of delivery. Our role is that of a link between all stakeholders so that the project is delivered on time and at the determined price. We are putting in place a change support plan in this critical phase where everyone must be mobilized to succeed in this transformation .
4.
Deploy the brand everywhere.
We can work with each provider on how the brand should be expressed in its context. From offices to head office, a digital platform, a boutique or corner, a product, a foundation to stationery, nothing is left to chance. To facilitate transmission and ensure brand consistency , we create and share a brand book and a graphic charter.
We intervene in all or part of these phases in the construction of a brand and support you in all future stages of its life.
5.
Reveal and launch the new identity.
Together with the CFO, we determine a detailed budget. It is built with those responsible for each major activity and validated by the Comex. Each is then organized over time and discussed with the teams in charge. Accountability is at the heart of successful rebranding.