20 years serving brands

Founded in 2017, Innovactions comes from 15 years of work in a communications agency. The questions asked by the leaders of the companies with which we collaborated went well beyond their campaigns. We felt their need to confide in someone who could understand their problems but who would not be within the company.

This is the positioning chosen by Innovactions, a central contact for management, a facilitator for their employees, capable of navigating between the different management and with the different stakeholders involved, agencies or service providers.

Christophe Attelé

Associé, consultant

A specialist in brand management and strategy, Christophe has been supporting companies in these areas for more than 20 years in Europe, North America, and the Caribbean.

He has shared the thoughts of leaders in many industries and helped them realize and implement their projects at critical moments such as the creation of a business, a product launch, a brand change, a strategic choice, or a crisis management.

A graduate of marketing from Sciences' Com in France, he completed an MBA in management at McGill and HEC Montreal, in Canada.

VAILU in figures

+ €100 million

Customer revenue last quarter

Awards

355

Partners in more than 30 countries

Years of experience

Press and media

Our team

Christophe Attelé

Associé

Précédemment président d'une agence Publicis, Christophe apporte plus de 25 ans d'expérience en gestion de marques dans de nombreuses industries. Il est un des rares à avoir opéré le remplacement d'une marque leader à l'échelle d'un pays en coordonnant les équipes internes et les agences.

Jean Tessier

Associé(e)

Jean a dirigé plusieurs comptes mondiaux dans les domaine sdu luxe et de la beauté avant de prendre la présidence de BBDO Singapour. Par son talent et son approche humaine, il a su piloter les équipes de création et de conseil afin de créer des conversations entre les marques et leurs clients.

Laure Gauthier

Associé(e)

Laure a une maîtrise en marketing numérique et une seconde en philosophie des marques. De ces deux passions, elle a acquis un savoir faire unique qui lui permet de comprendre les comportements des consommateurs pour leur proposer des messages qui font mouche et y associer des stratégies gagnantes.

Xavier Dufoix

Consultant

How can you concretely and effectively adapt your brand strategy to Asian markets? For example, how to prospect, evaluate, and develop partnerships with local players in Korea? How to be agile and fast, in demanding markets such as these? Xavier, with his various retail and marketing leadership missions, brings his expertise and dynamism to support decision-makers in their choices.

Today, founder of the Latitude 37 agency (latitude-37.com) in Korea and of Beauty Motion (beauty-motion.com) in France, his energy is at the service of brands from the luxury, fashion, and beauty segments, helping their product, strategic, marketing, and commercial issues.

Xavier previously gained experience in various roles for the brands of the Richemont and LVMH groups.